Post Graduate Diploma in Marketing Management
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company’s objectives.
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organisation.
Industry has a great demand of Marketing Managers in today’s competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.
Eligibility for Admission
Any Graduate possessing second class or at least 45% marks of any statutory University. The Kulpati, however, may relax eligibility percentage for admission.
Structure of the course
The course content is distributed over six papers in part-I and as a requirement for part-II, the candidate has to prepare a project report. The students are required to seek prior approval of the project title.
A Personal Contact Programme (PCP) of 12 days is conducted during the course and each student is required to put in 75% attendance in the PCP to make him eligible for final examination.